About this experience

Join Tamiko Hope in this intensive one-day workshop where you will learn the essentials of how to build and present your brand. In this intimate and immersive experience, available to only 10 participants, you will be given strategies, recources and actionable steps that you can implement to see immediate results. 


In this intentionally small one-day personal and artist development workshop, participants can expect a tailored experience to meet the needs of their emerging brands or artists who are looking to kickstart or advance their career without wasting time and making costly mistakes. There will be interactive group sessions, discussions, hands-on activities and practical exercises that foster a supportive and collaborative environment. Participants will receive personalized feedback to enhance their professional development as a brand or artist.


This workshop is for you if:

  • You are a personal brand or artist struggling with the confidence and ability to represent yourself in an authentic way that sets you apart in your industry

  • You need to create consistent and compelling brand messaging that speaks directly to your ideal client or audience

  • You want to learn new ways to promote your business and genuinely connect with your clients or audience

  • You are looking to generate media opportunities for yourself or brand

  • You would like to hone your speaking skills and amplify your ability to articulate your message effectively 

  • You would like to learn how to control your narrative and build credibility

  • You need help dealing with rejection, managing doubt and maintaining motivation when faced with challenges

Date: Saturday, June 8th, 2024

Time: 10:00 AM - 4:00 PM (lite bites, snacks and lunch included)

Location - Atlanta, GA

**Specific location and itinerary details sent upon registration**


What We Will Cover:

- The power of storytelling in personal and artist branding and practical tips to maintain authenticity

- Strategies for generating original and engaging content across various platforms

- PR fundamentals including crafting key messages and media strategies

- Mock bio and press release writing exercise

- Tactics on building an online presence and leveraging social media

- Practice sessions where participants undergo mock interviews, including constructive feedback and personalized coaching to improve interview performance

- And more!


Your Host

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Tamiko Hope got her start in the world of entertainment as a college intern working with Usher and Goodie Mob before launching her own PR and editorial firm, Word Ink. She has represented and/or collaborated with an esteemed list of talent such as OutKast, Cee Lo, Rocko, Shawty Lo, DJ Toomp, Zaytoven, Sonny Digital, Metro Boomin, DJ Spinz, Nipsey Hussle, Nick Grant, DJ Scream and DJ Princess Cut, whom she also manages. The pair toured with Oprah Winfrey in 2014 on her 8-city Life You Want Tour. Hope served as label publicist for Big Boi’s Purple Ribbon imprint where she oversaw the projects of Killer Mike, Sleepy Brown, Bubba Sparxxx, Konkrete, Scar and Janelle Monáe. She has also contributed to publications and websites such as XXL, Upscale, Teen People, VH1, MTV and Allhiphop. Hope is the author of several independent books including The Genius Things They Did, as well as the The Indie Insider book series with titles that include: 10 Key Facts from Music Industry Insiders and 5 Key Facts To Building Buzz From Music Industry Insiders. In 2019, Hope founded Hope Heritage, a wellness and lifestyle brand dedicated to helping individuals thrive, holistically. With a deep love for calming nervous systems through providing sound baths, journaling and breath work, all of which she offers at Hope Heritage Wellness Studio located in Atlanta, GA. Hope became a certified meditation practitioner in 2022. She has aligned with brands such as Bellyard Hotel, Hotel Colee, St~Germain, sweetgreen, the Fulton County Library System, Silence the Shame and WeWork, in addition to offering private, group and corporate wellness experiences. Hope was born in Atlanta, GA and earned a BA in communications with an emphasis in and a double minor in psychology and sociology from the University of West Georgia.